#1406
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If you end up changing the name, I’d change it to the PADI lawyer’s name and Name Mark that. Then you could order their lawyer to stop using his own name!
This name branding/grabbing has been going on for many years in business (by people that lack imagination, IMHO). My friend has a cool calculating program that he allowed all his friends to use, until a lawyer demanded he stop using the ten year old name due to some companies one year old word mark.
Starbucks (COFFEE) was recently in the news after ordering a micro brewery to stop calling one of their beers (ALCOHOL) the name "Frappicino" because it could be confused with their COFFEE named "Frappuccino." The beer maker realized it would cost him too much to fight, so he now refers to the beer as "The F Word." That name change (plus the free press) got Starbucks a black eye for being a bully and $6. But it made the micro brewery famous - increasing their name and sales!
npr.org/blogs/thetwo-way/2013/12/30/258427295/the...bucks-over-beer-name
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