#51964
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From DiveBuddyChgo: Get the hint when your ignored because you never buy anything. Its bad business practice to waste time with a no sale customer month after month. It doesn’t pay the bills.Get real ! I would only agree if an experienced diver and new diver were both in the store at the same time. Then the dive shop should probably pay more attention to the new person. Maybe even get the experienced person involved with the process to help answer questions from the new person. But if the choice is between the dive shop employee sitting on their ass behind a computer screen or talking to an experienced diver for a bit, the wise choice would be to chat it up with the diver. I’ve seen so many shops that don’t care at all about existing customers. Who do they think will help promote the dive shop? Do they think all new customers come from their advertising only? Or is it probable that a good chunk of their new business comes from word-of-mouth? It doesn’t take a business wiz to know that the more sales people you have pushing your business the more customers you’ll get. A dive shop should treat every experienced diver like one of their sales people.
Plus, a lot of people choose a business based on their online reputation. Existing customers are most likely to be the ones to post comments online or rate a dive shop on sites like Yelp.
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