I would recommend you think of the word "business" in the dive industry as a "lifestyle". A business in the dive industry is not going to make you rich. If run properly, you should be able to survive...so it’s more a lifestyle choice. And just like everything in life...if you’re required to work to earn a living, then even working doing something you love becomes a chore. So make sure you’re ready for a dive "lifestyle" rather than a dive "business".
- Treat all customers with respect.
- Accept the fact that divers buy gear online.
- Don’t expect to make a large profit on selling gear. Find alternative ways of earning revenue.