#12175
Eric_R - 9/20/2014 4:26 AM
Points programs only work for the consumer and the shop if the consumer buys at the same location. Points programs do reward the consumer that frequents a shop and helps a shop retain customers, but it takes more then a points program to get my expendable income. If it’s money I’m going to spend no matter what, I’m going to look for the best deal first and service second. A points program may break a tie but only if I see myself purchasing from that shop again.