It’s unfortunate that it is so common these days given the economy and internet competition.
I really disturbs me that some areas lose any nearby means to recieve service and forces divers to dive less.I do however believe in most cases it is ultimately good for the industry as a whole to have the same competition as other industries. It promotes a leaner shop more ready and willing to service the customer. Eventually it will also force manufacturers to consider their business models and make changes.
I hope to see all manufacturers take on a MAP instead of MARP model that allows retailers to set the final price. At the same time the manufacturers must decide if the tiered pricing structure that allows larger customers to discount more heavily is truely constructive to sales of their brand.
I for one steer away from MARP brands and the shops that push sales of them. I believe their is profit to be made with a modernized business model but many shops yearn for the easy money of yesteryear before internet competition.