The longest running dive show in Asia, Asia Dive Expo (ADEX) is organized by uw3some, and its official publication is Asian Diver. It is the only event to be endorsed by major organizationsc in the industry, such as the Diving Equipment & Marketing Association (DEMA), Singapore Tourism Board (STB) and Singapore Underwater Federation (SUF). ADEX is also a member of Beyond Ocean Network (BON), whose event partners include DEEP Indonesia, MIDE and TDEX. Each year, ADEX will dedicate its theme to a particular marine creature and use it as a focus point for that year, raising awareness and encouraging conservation acts for it. In 2014, it has been voted that ADEX 2015 will be dedicated to the playful and intelligent dolphins.