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MAP (Minimum Advertised Price) set for dive shops
Greg - 12/08/2008 6:39 PM
Category: Survey
Replies: 105

Many scuba gear manufactures set prices that their authorized dealers can’t advertise below, this is called MAP...Minimum Advertised Price. In many cases, the MAP prevents dive shops from competing with sources like Ebay or other online gear websites that buy second hand and sell for much less. In some cases, the dive shop may sell you the gear at the same low price...but they are not allowed to advertise that price in any promotional material or online store. This may severely limit their customer base and prevent them from visibly competing with other sources.

Do you feel it’s fair for manufactures to impose a Minimum Advertised Price that authorized dealers must advertise their gear for?
mjarens - 3/28/2009 1:16 PM
[Choose #2] This practice was used in the industry (not diving industry) that I used to work in. MAP is a lousy deal for the authorized dealers, and cannot really be policed anyway by the manufacturers. Manufacturers shouldn’t control the market.
WTXDIVER - 1/17/2009 6:40 PM
[Choose #2] Greg This is done in the Ag industry as well and I suspect in every industry. I don’t think its righ
bobfish - 1/15/2009 2:15 AM
[Choose #1] It’s thier product
LONGTAILBDA - 1/08/2009 8:18 PM
[Choose #1] It’s their product but many shops can and do match it is just min advertised price.
mo - 1/04/2009 8:31 AM
[Choose #3] It’s illegal here in the UK for a supplier to dictate pricing advertised or not
DiveAuz - 1/01/2009 10:55 PM
[Choose #3] If you dont ask for the deals dont expect to find them.
rustymich - 12/30/2008 6:15 PM
[Choose #3] you should be able to sell it at what you want...
mukashi - 12/22/2008 8:17 PM
[Choose #2] It sould be left up to the dive shop!!
aircarl - 12/17/2008 1:47 PM
[Choose #3] There is an interesting article on this here -
AirOn - 12/15/2008 5:07 PM
[Choose #3] Most often find asking for online price matche a no go . MAP has no bearing.
Indiana - 12/12/2008 7:36 PM
[Choose #2] what happened to free market
ScubaShackInc - 12/12/2008 10:48 AM
[Choose #1] without it, a lot of small businesses would go under
firediver57 - 12/11/2008 3:54 PM
[Choose #1] If you don’t like MAP prices as an authorized dealer don’t agree to be authorized or find another li
MatavaFiji - 12/11/2008 3:14 AM
[Choose #1] RRP is standard retail practice. As private companies they can require what they want. Think APPLE
Catman - 12/10/2008 2:55 PM
[Choose #2] They should choose what profit the make on an item !
dwightfrie - 12/09/2008 2:02 PM
[Choose #2] why shouls the manufactures care they get their cost regardless
reefrunners - 12/09/2008 1:01 PM
[Choose #2] In the 70s Levi’s had a MAP with there Jeans, Jc Penney’s lost there authorized dealership and Levi
wyodiver - 12/09/2008 11:10 AM
[Choose #2] MRSP would be a preferable alternative
NDepthScuba - 12/09/2008 10:39 AM
[Choose #1] Keeps the playing field level
#33 - 12/09/2008 10:16 AM
[Choose #1] It’s only Fair that the dealer’s to do what ever we can to stay a-float, Hard times are here, and it
AWMDiver - 12/09/2008 9:45 AM
[Choose #1] Manufacturers should police it better. MAP will actually encourage competeition not stifle it!!
ohioyscuba - 12/09/2008 9:18 AM
[Choose #1] Most other retail industries use a similar pricing scheme.
RAWalker - 12/08/2008 11:46 PM
[Choose #2] It goes against a free market system. If the LDS purchases gear then it’s their’s to set price
unclejoe - 12/08/2008 11:00 PM
[Choose #1] Small businesses cannot compete when there are no MAPs. Internet dealers would drown us (pun inten)
Rambo13 - 12/08/2008 10:21 PM
[Choose #1] If you want Brick/Mortor stores to stay open. Stores can’t stay open selling air.
la59486 - 12/08/2008 8:10 PM
[Choose #1] If retailers don’t keep their profit margins at a reasonable level they go out of business.
MJ - 12/08/2008 8:09 PM
[Choose #1] This option is suppose to be a failsafe to prevent dealers from undercutting each other.
MonkeyDiver - 12/08/2008 8:02 PM
[Choose #1] Yes, that is why it is called free enterprise! Both seller and buyer have choices.
seawolfdiving - 12/08/2008 7:43 PM
[Choose #2] I think it would better serve the industry to institute "MWP" min. wholesale price from manufacturer
toodive4 - 12/08/2008 7:21 PM
[Choose #2] It’s killing LDS’s and ripping off consumers
scubabum - 12/08/2008 7:14 PM
[Choose #1] Due to the increased overhead supported by dive shops, they can not be expected to compete with inte
lars - 12/08/2008 7:09 PM
[Choose #1] You get the warrantee
dpitalo - 12/08/2008 7:04 PM
[Choose #1] Working for a dive shop, I feel it is necessary for manufacturers to have a MAP program.