Well Greg… I guess that depends upon how you look at the situation. I’m not a lawyer but I am familiar with “some” aspects of Business law.
I would start out by asking a few simple questions:
1. Who is doing it (Big fish or small fry)?
2. What is their intent? (do they want to capitalize on your success or are
they trying to discredit your site)?
3. What are they worth (aka… how much do they stand to loose in a
fight as opposed to how much it would cost you to go after them)?
4. Do they realize that they are infringing on your copyright?
5. Will they stop if you inform them of the infringement and politely
(legally) ask them to stop? (i.e. nice letter from your lawyer)
First, I would consult an attorney.
Second, I would try to get these questions answered,
Third, I would inform the offending persons and ask them to stop.
And if they continue….
I would be all of over their as%es like stink on s%^t…..
If it were me, and if I had put as much time, money and effort into Divebuddy.com as you have…. I would be doing everything I could to protect my baby… Ya know what I mean.
But that’s just my opinion.
P.S
writing a petition signed by all DiveBuddy.com members and sending it to the offending persons
or