Read reviews of multiple action cams. Also borrowed my sons silver gopro3+ decided to go with gopro. Go to the gopro web site to compare. The same model is the same price regardless where you buy. Early on I thought I found a better price since they look the same! Original gopro gopro3 white silver and black. Newest being gopro white 3+ $199.00 Gopro 3+ silver $299.00 or the Gopro 3+ black $399.00 with different features and specs. I am getting the Gopro 3+ black 12 mega pixels auto light dimming and is the only one you can take stills while shooting video. Also there are filters from aftermarket manufacturers for underwater color correction!