Lets pretend that you own a scuba business: Besides the traditional forms of advertising (magazine, newspapers, radio, tv, direct mail)...and the common pay-per-click search engine advertising (google, msn, yahoo)...would you spend a portion of your marketing dollars advertising to 1000’s of active divers on DiveBuddy.com (knowing that geographical and date/time ad targeting is available)? For example, if you owned a local dive center, you could specify to have your ads shown only to users that are located in your city or state.
Remember, pretend like you own a business that sells a product or service to scuba divers. |