#15597
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From RockRat2008: What we do is work with students and their budget if they are interested in gearing some or all of their own gear. For students who have a higher end budget we fit them in higher end gear; For students with a very tight budget we try to fit them in quality lower end gear.
The beauty of the scuba uniform system is that it covers all economic levels of students. This is how it works, you develop 4 sets of gear to cover all price ranges. Set 1: Low end, basic BCD, basic reg assy, gages instead of a computer, low end wetsuit, etc. Set2: Mid range, gear with more bells & whistles, better regs, computer, better quality wetsuit. Set 3: Mid range plus, same as set 2, but with retracters instead of clips, LED lights instead of xenon, etc. Set 4: HIGH END, top of the line EVERYTHING, cost more than twice as much as set 2. Here’s the beauty, you have set 1 for people on a tight budget; set 2 / 3 is for the vast majority of divers, they’re happy because their gear is better quality than set 1 and a fraction of the price of set 4, that’s where the ’value’ component comes into this; and you have set 4 for the folks that have unlimited incomes, you probably won’t sell many of these, but the few you do is all gravy.
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