The first annual Water, Sports & Travel Festival encompasses a series of city-wide events throughout Fort Lauderdale to attract a broad cross-section of attendees with an active lifestyle and an interest in water-based activities. The events will bring together all water sports disciplines - whether on the water, in the water or over the water – the Festival will encourage future growth and interest in these areas. The Festival will be strongly influenced by its roots in the recreational scuba diving and snorkeling industry and will attract divers and non-divers, as well as those who participate in other water based sports. Products and services exhibited at the Festival will feature leading suppliers of water sports equipment. An educational program will cover all water sports activities and include seminars and training for consumer attendees, conference sessions for professionals, and eco and conservation sessions for everyone. Additional special events include contests; in-water product demos; DiveCaching activities; live music; a lion fish cook-off; sports demonstrations; field trips to the Caribbean and around Fort Lauderdale. The Water, Sports & Travel Festival is presented by Diving Equipment & Marketing Association (DEMA) in conjunction with the Association of Wind & Water Sports Industries (AWSI), American Canoe Association (ACA), Caribbean Hotel and Tourism Association (CHTA), Greater Fort Lauderdale Convention & Visitors Bureau, Handicapped Scuba Association (HSA), Kite World Magazine, South Florida Underwater Photography Society (SFUPS) and X-Ray Magazine.